Unveiling the Masterplan for Flora Campus | A Hub of Horticulture, Innovation, Sustainability, and Green Living

The Flora Campus is the central place in the municipality of Westland where knowledge and innovative greenhouse horticulture come together. The municipality investigates how the 23 ha area can be organized in such a way that it strengthens the position of an international leader in greenhouse horticulture and, at the same time, contributes to feeding and greening the world. In addition, this development offers opportunities to construct high-quality public transport connections, residential functions, and more greenery throughout the area.

Commissioned by the Municipality of Westland Felixx developed the Masterplan Flora Campus in collaboration with VANDENHOEK Masterplanners. The development of an easily accessible, mixed learn-work-residential area that focuses on horti-tech and health, embedded in a green, healthy and future-proof environment.

The Westland has a long history of horticulture and traditionally had a fine-meshed interweaving landscape structure, horticulturists homes, greenhouse horticulture, and residential areas.
The Flora auction complex is an inseparable part of the collective memory, but due to its explosive growth, the area is now mainly dominated by logistical connections. The masterplan shows an area that is being designed and developed around a combination of a mobility hub connected to an extensive centrally located park as an identity-determining element.

Green Living and Working

The Flora Campus community provides space for innovative companies, education, and science. In addition to expanding the Horti-business cluster, several building clusters will be added. The development of the area with 1250 varied homes meets a large local and regional housing need for various target groups. The outdoor space between the various buildings of the living-work clusters is arranged as an attractive collective garden. These gardens are partly located on the parking facilities and form an attractive and more private intermediate zone between the apartments and the Florapark. The public space of the entire campus will be designed in a high-quality and future-proof manner. Limiting the paving in the district and the green layout ensure a pleasant local climate.

Well Connected

The mobility cluster forms the central entrance to the area. The sustainable trend of low-traffic area developments emphasizes slow traffic – walking and cycling – in combination with high-quality public transport access by light rail and buses. By constructing HOV connections on the campus site, knowledge, and talent from the surrounding regions, The Hague, Delft, and Rotterdam can easily travel back and forth and thus strengthen the region.

Flora Park

Flora Park forms an important large-scale green area for Westland and creates new ecological, recreational green connections on a larger scale. Due to its central location, size, and diverse design, the park offers space for many users and facilitates social interaction and meetings. With sports and play areas, space for small-scale events, meeting places of various sizes, and places for rest. People, flora, and fauna are given space in the park. The park contributes to various agendas that together ensure a healthy living environment.