Landscape Forms names Eric Swanson as President of Loll Designs

Eric Swanson
Eric Swanson

Landscape Forms is pleased to announce Eric Swanson as the new President of Loll Designs, the award-winning designer and manufacturer of spirited, robust, and highly sustainable outdoor furniture.

Swanson will lead Loll Designs’ Duluth, Minnesota-based team with over twenty-two years in the industry. He joined Landscape Forms, North America’s leading designer and manufacturer of high-design site furniture, structure, LED lighting, and accessories, in 2003 as a Business Development Representative. Over the next two decades, he demonstrated excellence in driving business growth, contributing significantly to Landscape Forms’ $185M business, and rising to Vice President of Sales. Swanson has also been integral in the transition and integration of the newly acquired Loll Designs, and early this year, he was promoted to Chief Revenue Officer of Landscape Forms, a role he will continue to hold.

Loll Designs

“Loll Designs is a special place not only in terms of the brand and its products but also, and most importantly, because of the people,” Swanson says. “I feel right at home at Loll because our customers and team members share a deep appreciation for sustainability, good design, and above all enjoying the outdoors – all things I love.”

Alfresco Collection

Swanson’s professional ascent within the company and now his appointment as President of Loll Designs is a testament to the value Landscape Forms places on career development and internal advancement. We are very happy for Eric and look forward to him leading Loll boldly forward.

Margie Simmons, CEO of Landscape Forms

Loll Designs shares a distinctly design-forward ethos with its parent company, Landscape Forms. Recognized worldwide for its contemporary designs and innovative use of recycled plastic, Loll Designs creates durable, all-weather, and 100% recyclable made-in-America outdoor furnishings for residential and commercial applications.

Loll Designs + Landscape Forms | Harvest Table
Harvest Table

Learn more about Loll Designs

Landscape Forms is a WLA Sponsor

About Damian Holmes 3297 Articles
Damian Holmes is the Founder and Editor of World Landscape Architecture (WLA). He is a registered landscape architect (AILA) working in international design practice in Australia. Damian founded WLA in 2007 to provide a website for landscape architects written by landscape architects. Connect on Linkedin at