London City Hall has appointed two design teams to work together on the design and delivery of Mayor of London, Sadiq Khan’s transformative and ambitious plans to regenerate Oxford Street and unlock its true potential.
These teams have designed public realm from across the world including Times Square in New York, George Street in Sydney, London’s Bond Street and the Here East development in Stratford.
Following a recent tender process, East team were chosen to lead the design of the first phase of the Oxford Street Transformation Programme between Orchard Street and Great Portland Street. The team lead by East includes Gehl, Publica, J&L Gibbons, NRP, MF Conway, 59 Studio, Etude, and Temple.
The second team, Hawkins/Brown, will prepare a Whole Street Concept Design for the full length of Oxford Street from Marble Arch to Tottenham Court Road. The team led by Hawkins/Brown includes ASPECT Studios, Urban Movement, Micheal Grubb Studio, and Authentic Futures.
While both teams were drawn from the Mayor’s Architecture and Urbanism Framework – which works to support the Mayor’s mission to create a better, greener and more sustainable London for all – they will bring on board additional expertise from relevant specialists both within the UK and internationally.
The design programme will include proposals for a high-quality scheme for the east of Oxford circus which incorporates existing progress and delivers improvements in line with the principles previously brought forward by Westminster City Council, so that bus travel will continue along the eastern section of Oxford Street. The programme will deliver a coherent design framework for the length of Oxford Street.
Oxford Street is an area of critical national economic importance, with an estimated annual contribution of £25bn to London’s economy – but it has suffered over many years for a variety of reasons, from the pandemic to the growth of online shopping and retail parks.
Following the overwhelmingly positive response from Londoners supporting the idea of pedestrianising Oxford Street, the Mayor is moving ahead quickly to super charge regeneration in the area, improve visitor experience and better enable new leisure offers, such as al fresco dining and outdoor events.
The Mayor has asked the Secretary of State to establish a Mayoral Development Corporation (MDC) dedicated to regenerating the area and ultimately making Oxford Street a world-leading urban space for shopping, leisure and outdoor events. Following consideration by the London Assembly in July 2025, the Mayor is working with Government to get the MDC established by 1 January 2026.