Dubai’s place in marketing history looks set to be further enhanced with an innovative new project for its Metro, to be launched to business leaders soon. The Dubai Metro naming rights project gives companies and institutions the opportunity to put their name to 23 stations and two lines on the Metro, the first of which is set to open in September 2009 and the second in March 2010.
The Dubai Metro’s naming rights project is a world-first revenue model for public transport infrastructure and the first programme of its kind to help improve transport services with partnership funding raised through a naming rights initiative.
Source: RTA Portal – Home – News/Events.
