“Harmony Floralscape” along the Pasadena Freeway (SR-110) (Credit: Toyota)
Toyota has unveiled “Harmony Floralscape” along the Pasadena Freeway (SR-110), this is one of the nine oversized floral designs that will appear alongside California freeways in support of the ongoing launch of the 2010 Toyota Prius hybrid vehicle. Seven of the Floralscapes will be in the Los Angeles area and two in the San Francisco area. Developed by Greenroad Media, Inc., using the company’s patent-pending “Living Pixel” technology, design images are replicated using flowers of differing varieties and colors.
The 30’x60’ Toyota Prius “Harmony Floralscapes” are comprised entirely of living seasonal flowers. The flowers used in each Floralscape – about 20,000 blooms in total – are grown by local businesses in special modular “Eco-crates” made from recycled plastic. Several different designs have been developed, and the displays will be changed and updated several times during the next four months.
Video -The Making of a Toyota Prius “Harmony Floralscape” (Credit: Toyota)