Robert Watson is often hailed as the father of LEED, the nationally recognized gold standard for green buildings. As a founding member of the U.S. Green Building Council in the early 1990s, Watson, formerly senior scientist with the Natural Resources Defense Council, helped devise the now-popular rating system. But Watson has bigger aspirations yet: He is determined to turn LEED into a worldwide benchmark.
These days the New Yorker is busy bringing his green-building experience to China and India with his recently-founded enterprise, EcoTech International, a consultancy that provides green technology and project development expertise. He believes that market push, combined with government mandates, will spur sustainable development. Violet Law of Plenty magazine caught up with Watson in Hong Kong during his recent business trip to China.