HASSELL dreams up centrepiece for Melbourne Food and Wine Festival

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Later this week the 2014 Melbourne Food and Wine Festival opens to the public with a centrepiece designed by HASSELL. The cloud-like structure suspended above a floating bar and open-kitchen restaurant on the banks of Melbourne’s Yarra River. HASSELL designed The Immersery: Festival Kitchen, Bar and Raingarden from a concept dreamt up by the team at MFWF, and more than double the size of last year’s Festival hub. HASSELL designer Brenton Beggs said The Immersery brings the Festival’s water theme alive and offers a glimpse of the long term potential of the Southbank site.

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Melbourne Convention and Exhibition Centre | Melbourne, Australia | ASPECT Studios

Melbourne Convention Exhibition Centre-Aspect Studios

Integration of the public realm with large scale buildings and facilities is the key to ASPECT Studios design for the new Melbourne Convention and Exhibition Centre and the adjacent South Wharf mixed use precinct.

ASPECT Studios design allows continuous and seemingly uninterrupted access through the site and amongst the buildings. This was no small task for a precinct that contains a convention centre, hotel, retail, residential, public forecourts, promenades, laneways, heritage landscapes and the now refurbished Exhibition Centre Park.

The public realm is the external connective space and tissue of the precinct. It is about ‘places’ and ‘paths’, providing an engaging, directional and textured environment, to complete the missing link in the natural progression along the Yarra River from Southgate through Freshwater Place, Crown Casino and on to the Yarra’s Edge residential precinct.

Melbourne Convention Exhibition Centre-Aspect Studios

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