BMW has created a 4-part documentary Activate the Future to get users actively involved in the ever-evolving conversation on the future of mobility. The first video is ‘New City‘ which includes Buzz Aldrin, Peder Norby(Mini E Pioneer), Robin Chase (Co-Founder & Former Ceo Of Zipcar & Goloco), Lawrence Burns (Co-Author Of “Reinventing The Automobile”), Professor Wai Cheng (Director Mit Sloan Automotive Laboratory), Graham Hill (Founder Of Treehugger.Com), Marissa Mayer (Vp, Consumer Products At Google), Syd Mead (Visual Futurist), Mike Musto (Editor-In-Chief Of Ridelust.Com) and Richard Mattila (Director Of Environmental Affairs for Genzyme Corporation). A short video (5:57) with short statements about the future of mobility and cities. The video is also interactive allowing viewers to select to hear more from each of the commentators.
The Activate the Future: THE FUTURE JUST ISN’T WHAT IT USED TO BE will be released on February 8. With the final parts released on February 15 and 22.