Villeneuve d’Ascq is a new town located near Lille in the very north of France. The Beam will be icon of a larger urban generation effort in the town centre which is currently characterised by parking lots, large volumes and undefined green spaces. On an urban level the masterplan aims at a more sustainable form of development by densifying the town centre and adding identity and diversity to the site. The creation of pedestrian zones, and the demarcation and connection of the existing green spaces together also form part of the plan.
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