How much is your local park worth?

NYC Parks department is taking corporate sponsorship and partnerships to the next level – dog runs and basketball courts. Cities have raised funds through corporate sponsorship and naming rights of sports stadiums, entertainment arenas,  events, parades, subway/train stations, bus shelters and minor sporting facilities. Parks departments are always under pressure as the establishment and maintenance of parks can be a large monetary burden on cities with little income from rental and/or membership fees. Many cities across the world have abandoned, closed parks and also reduced park maintenance to a minimum to save funds in the long running economic crisis.

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