BMW has created a 4-part documentary Activate the Future to get users actively involved in the ever-evolving conversation on the future of mobility. The first video is ‘New City‘ which includes Buzz Aldrin, Peder Norby(Mini E Pioneer), Robin Chase (Co-Founder & Former Ceo Of Zipcar & Goloco), Lawrence Burns (Co-Author Of “Reinventing The Automobile”), Professor Wai Cheng (Director Mit Sloan Automotive Laboratory), Graham Hill (Founder Of Treehugger.Com), Marissa Mayer (Vp, Consumer Products At Google), Syd Mead (Visual Futurist), Mike Musto (Editor-In-Chief Of Ridelust.Com) and Richard Mattila (Director Of Environmental Affairs for Genzyme Corporation). A short video (5:57) with short statements about the future of mobility and cities. The video is also interactive allowing viewers to select to hear more from each of the commentators.
The Activate the Future: THE FUTURE JUST ISN’T WHAT IT USED TO BE will be released on February 8. With the final parts released on February 15 and 22.
Metro40 from BMW DesignworksUSA & Landscape Forms
BMW Designworks USA are usually associated with luxury cars and other car designs such as the MINI have joined with Landscape Forms to design and manufacture site furniture for outdoor spaces. This first collaboration creates a range of essential furnishing elements for urban transit cores. The global collection which will be sold under the name Metro40 is the most complete collection on the market and includes furniture, shelters, lighting, and amenities, and has been developed for use by city planners and architects to help global urban centers elevate the livability, quality of experience, design appeal and overall image of their public transit systems.
“Bringing great design to public, seemingly anonymous spaces such as transit shelters promotes a very positive, personal impact on people’s moods and daily quality of life,” says Verena Kloos, President, BMW Group DesignworksUSA. “Urban gentrification projects such as the new High Line park in Lower
Manhattan demonstrate the importance and value of making cities more comfortable and aesthetically pleasing for their citizens, and the exploration of this dynamic made the Metro40 project with Landscape Forms particularly compelling for DesignworksUSA,” she concludes.
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