Next Century Associates Announces $2 Billion Vision for Century City – MarketWatch

MarketWatch reports “Next Century Associates, LLC, a partnership between Los Angeles based real estate investor Michael Rosenfeld and an entity in the D.E. Shaw Group, today unveiled plans for a $2 billion mixed-use project on the 5.75 acre Century Plaza hotel site.

The project is being designed by Pei Cobb Freed & Partners, an internationally acclaimed architecture and urban design firm founded by I.M. Pei and Henry Cobb known for their iconic designs

The landscape plan and gardens” architecture “are being designed by Ken Smith Landscape Architecture. Recent projects include the rooftop garden at the New York Museum of Modern Art, Goldman Sachs World Headquarters and the Orange County Great Park.”

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